Yours in Sisterhood

“A compelling story. . . . Farrell’s well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media, magazine journalism, advertising and women’s studies, and those interested in American history and feminism in the United States.”—Journalism and Mass Communication Quarterly

“An interesting and valuable account.”—Journal of American History

“A pleasure to read and an important contribution to feminist history and mass communication scholarship.”—Journal of Communication

“Farrell presents not only the herstory of Ms. but also puts the magazine into perspective as it explores the tension between advocacy, political movement, ideology versus business needs, techniques of mass circulation, and advertising. . . . I suspect that are lessons in it for us as booksellers and publishers as well.”—Feminist Bookstore News

“Farrell looks at Ms. in its social and economic context, using both primary and secondary sources to good advantage. This readable, scholarly book . . . belongs in all academic libraries as well as public libraries with women’s studies collections.”—Library Journal

“Amy Farrell’s lucid account of the struggles among the founders, editors, writers, advertisers, and readers of Ms. magazine is an absorbing chronicle of the attempt to create a popular feminism in the U.S. at the end of the twentieth century. By weaving together the methods of the cultural historian with the analytic strategies of textual analysis, she offers an interpretation of this important cultural institution that is at once judicious and filled with insight. Yours in Sisterhood should be read by everyone with an interest in the future of feminism.”—Janice A. Radway, author of A Feeling for Books: The Book-of-the-Month Club, Literary Taste, and Middle-Class Desire

“In what will surely be the definitive history of Ms. magazine, Farrell has illuminated with skill and authority the many tensions inherent in the production of a commercial vehicle created to disseminate feminism. Readers whose consciousness was honed by Ms. as well as feminist scholars and students of oppositional movements will find in this work much that engages and informs.”—Jane Sherron De Hart, coauthor of Sex, Gender, and the Politics of ERA