Furniture Marketing
Product, Price, and Promotional Policies of Manufacturers
By Kenneth R. Davis
240 pp., 6 x 9
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Paperback ISBN: 978-0-8078-6861-4
Published: October 2011
Studies in Economics and Business Administration
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The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.
Originally published in 1957.
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