326 pp., 6.125 x 9.25, 12 halftones, notes, bibl., index
Paperback ISBN: 978-1-4696-3343-5
Published: February 2017
eBook ISBN: 978-1-4696-2102-9
Published: April 2015
Buy this Book
Free E-Exam Copies
Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers"--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.
About the Author
Timothy Gloege is an independent scholar living in Grand Rapids, Michigan.
For more information about Timothy Gloege, visit the Author Page.
"Eminently readable and frequently brilliant."--Christianity Today
“A significant contribution to the historiographical wrangling over the character of American evangelism.”--American Historical Review
“A first-rate book that deserves close scholarly attention.”--Review and Expositor
“Draws fascinating connections between business and religion throughout.”--Business History Review
"American church history fans will relish this work."--Library Journal
“In this significant, thought-provoking work, Gloege traces the rise of Evangelicalism after the Civil War.”--CHOICE
Multimedia & Links
Follow the author on Twitter @timgloege.