326 pp., 6.125 x 9.25, 12 halftones, notes, bibl., index
Paperback ISBN: 978-1-4696-3343-5
Published: February 2017
eBook ISBN: 978-1-4696-2102-9
Published: April 2015
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Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers"--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.
About the Author
Timothy Gloege is an independent scholar living in Grand Rapids, Michigan.
For more information about Timothy Gloege, visit the Author Page.
"American church history fans will relish this work."--Library Journal
"Eminently readable and frequently brilliant."--Christianity Today
“In this significant, thought-provoking work, Gloege traces the rise of Evangelicalism after the Civil War.”--CHOICE
“Deftly argued, extensively researched, and with brilliant insight, Guaranteed Pure offers a major contribution to our understanding of American religion.”--Church History and Religious Culture
“May spark a new trend in American religious studies. . . . Add[s] significantly to our understanding and also speak[s] to our present situation.”--The Annals of Iowa
“A valuable contribution to the story of the interactions between Protestant evangelicalism and capitalism in the United States.”--Journal of American History
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