The Abercrombie Age
Millennial Aspiration and the Promise of Consumer Culture
By Myles Ethan Lascity
216 pp., 6.125 x 9.25, 105 halftones, notes, bibl., index
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Paperback ISBN: 978-1-4696-8091-0
Published: October 2024 -
Hardcover ISBN: 978-1-4696-8090-3
Published: October 2024 -
E-book EPUB ISBN: 978-1-4696-8092-7
Published: October 2024
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The Abercrombie Age reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely would get better. Far from frivolous or forgettable, the era's superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.
About the Author
Myles Ethan Lascity is assistant professor and director of the fashion media program at Southern Methodist University.
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Reviews
"Lascity’s penetrating cultural analysis takes stock of how commercialism distracted a generation from the need for political change until it was too late. It’s an unusually empathetic and rigorous inquiry into the plight of millennials."—Publishers Weekly
"The Abercrombie Age is an informed and timely investigation of early 2000s teen culture. Through thoughtful analyses of nostalgic media texts—from A&F Quarterly to Clueless—Lascity argues convincingly that millennials were sold a false promise of affluence that has not come to fruition. It will surely resonate with readers interested in pop culture, media, fashion, and their impacts on American culture."—Lauren Downing Peters, author of Fashion Before Plus-Size: Bodies, Bias, and the Birth of an Industry
"With measured reasoning and an eye for detail, Lascity deftly catalogs the changing seasons of millennial culture, revealing how fashion advertising came to clothe a wide collection of aspirational identities."—Kevin L. Ferguson, author of Eighties People: New Lives in the American Imagination