“Connects the longevity of American Protestantism to anxious, often uncomfortable attempts to systematize the practice of voluntary giving. . . . Those hungry to understand the drivers behind a key institution in American life will do well to take a look at this fresh approach.” — Christian Science Monitor
“Informative history.” — ChristianCentury
“A unique and valuable addition to the historiography of American religion.” — American Historical Review
“Readers seeking a history of church fundraising will find the volume extremely helpful. . . . We can certainly profit from the numerous insights that are provided.” — Journal of American History
“Offers an intriguing perspective on church history.” — Journal of Church and State
“An overdue study of a neglected aspect of religion in America, of particular interest to theological and graduate students, and also to laypersons and church professionals. Recommended.” — CHOICE
“For scholars and church leaders who want to learn just how much of history they are currently repeating, this book is a good starting place.” — Journal for the Scientific Study of Religion
“A concise and lucid narrative of this neglected but important topic. . . . An important book for any pastor, church administrator, or student of American religion. It provides both a compelling, well-researched history and significant insight.” — Themelios
“A wonderful tour through the many ways that Protestants sought survival by stealing the advertising, selling, and buying tools found in the consumer market and business culture.” — The Journal of Religion
“Recommend[ed] this book to anyone interested in church organization and finances. It is an excellent book for ministers and churches wanting historial context for giving and tithing, and is valuable reading for seminary ministry classes by framing a conversation about a subject that all ministers face regularly.” — Stone-Campbell Journal
