Boss Lady
How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century
By Edith Sparks
326 pp., 6.125 x 9.25, 18 halftones, notes, bibl., index
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Paperback ISBN: 978-1-4696-3302-2
Published: June 2017 -
Hardcover ISBN: 978-1-4696-3301-5
Published: June 2017 -
E-book EPUB ISBN: 978-1-4696-3303-9
Published: May 2017 -
E-book PDF ISBN: 979-8-8908-4926-7
Published: May 2017
Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy
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- Paperback $39.95
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By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.
About the Author
Edith Sparks is associate professor of history at University of the Pacific.
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Reviews
“Points out, soberingly, that many of the obstacles faced by this trio of pioneers still stand in the way of women in business.”--Financial Times
“Tillie Lewis, Olive Ann Beech, and Margaret Rudkin were members of what has often been called ‘The Greatest Generation,’ but in that appellation, while so much is conveyed, so much is also left out. Sparks provides a smart and engaging way for us to enter into the compelling life stories of a group of women from that generation as they navigated work, family, wartime, and mid-twentieth century-definitions of gender.”—Jennifer Scanlon, Bowdoin College
“Through richly detailed narratives, Boss Lady explains how three immensely talented and ambitious women strategically navigated terrain dominated by masculine standards to achieve rare successes in mid-twentieth-century corporate America. In her vibrant analysis, Sparks shows how social and cultural factors—especially expectations about gender—interacted with business practices in ways that reflected and, in turn, affected American norms."—Pamela Walker Laird, University of Colorado Denver