Brewing a Boycott
How a Grassroots Coalition Fought Coors and Remade American Consumer Activism
By Allyson P. Brantley

304 pp., 6.125 x 9.25, 10 halftones, notes, bibl., index
-
Paperback ISBN: 978-1-4696-6103-2
Published: May 2021 -
Hardcover ISBN: 978-1-4696-6102-5
Published: May 2021
Justice, Power, and Politics
Paperback Available May 2021, but pre-order your copy today!
Buy this Book
For Professors:
Free E-Exam Copies
In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
About the Author
Allyson P. Brantley is assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne.
For more information about Allyson P. Brantley, visit
the
Author
Page.
Reviews
"Brewing a Boycott is an energizing, engaging, and richly researched account of the multiple coalitions that won power through the years-long boycott of Coors Beer."--Emily K. Hobson, author of Lavender and Red: Liberation and Solidarity in the Gay and Lesbian Left
"A concise, accessible, and eminently readable history of the Coors boycott. Activists are front and center in this comprehensive look at the campaign in all of its complexity and permutations."--Lauren Araiza, author of To March for Others: The Black Freedom Struggle and the United Farm Workers