304 pp., 6.125 x 9.25, 10 halftones, notes, bibl., index
Paperback ISBN: 978-1-4696-6103-2
Published: May 2021
Hardcover ISBN: 978-1-4696-6102-5
Published: May 2021
eBook ISBN: 978-1-4696-6104-9
Published: April 2021
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Awards & distinctions
2022 Robert G. Athearn Award, Western History Association
A 2022 Choice Outstanding Academic Title
In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
About the Author
Allyson P. Brantley is assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne.
For more information about Allyson P. Brantley, visit the Author Page.
"Integrating archival records from activists, mainstream and grassroots periodicals, and oral history interviews, Allyson Brantley offers an illuminating account of how boycotters organized a diverse coalition to fight the anti-union, discriminatory practices of Coors and its neoliberal ideology. Labor historians, social movement scholars, and researchers who study how politics influence consumer behavior will find notable contributions in Brantley's book."—Business History Review
“This impressive book sheds new light on the history of intersectional activism and conservative politics, as well as labor and business history. It is one of the most clarifying, empirically rich analyses of post-1960s activism ever written.”—Pacific Historical Review
"The text is sure to result in major contributions for future research and scholarship on this important subject matter. Every library should obtain a copy for collections on labor, grassroots politics, and social movements history."—CHOICE
“Excellent. . . . Brantley’s examination of the boycotts themselves reveals a great deal about the complexities involved when different groups work together towards common goals.”—Society for US Intellectual History
“A fast-paced and lively narrative. . . . Brantley is a skilled thinker and writer who has offered food studies scholars, labor historians, and residents of the Rocky Mountain West an important new contribution.”—Gastronomica
"Brewing a Boycott is an energizing, engaging, and richly researched account of the multiple coalitions that won power through the years-long boycott of Coors Beer."--Emily K. Hobson, author of Lavender and Red: Liberation and Solidarity in the Gay and Lesbian Left